Celebrity

Last Thursday, Paris Hilton filed suit in a U.S. District Court in Los Angeles against Hallmark for the card company??™s use of her likeness and her trademarked catch phrase, ???That??™s hot,??? on a greeting card. Those creative geniuses at Crown Center pissed off Paris??™ people when they started selling a $2.49 card with a cartoon captioned ???Paris??™ First Day as a Waitress.??? Hilton??™s face is superimposed over the face of a waitress, who is handing food to a patron and explaining, ???That??™s hot.???

Hilton has a trademark on those two words. The registered them in 2006 (claiming that she first used the phrase ???that??™s hot??? on September 20, 2006) for use on her line of men??™s and women??™s clothing.

Hilton seeks $500,000 in punitive damages resulting from an invasion of her privacy and misappropriation of her image, and wants to prevent Hallmark from using her likeness ever again. Hilton??™s lawsuit contends that Hallmark is diluting the value of her catchphrase and image, and infringing on her ability to use it for commercial gain.

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